Design and usability are key factors in the development of a digital health platform in order for patients to understand it and use it properly.
As Medtep UX Designer, Karla Dorado knows everything about usability and user experience.
When did you start working at Medtep?
I joined Medtep a year ago, at that time I was working at a user experience consulting firm and never thought of switching jobs. Although I knew Medtep project since its inception I hadn’t really given any thought to moving to a product-oriented company.
Last summer I ran into Medtep co-founder Jacob Sunol and he spoke to me at length about the company’s growth, the shortcomings that the product had in terms of design & usability and the professional challenge it could represented for me being part of an eHealth expanding startup. After a year I’ve never regretted my decision, every day is actually a new challenge for me.
Can you tell us a little bit about your work at Medtep?
Apart from making the platform’s’ products look nice, my goal is to also make it understandable, simple and able to solve users’ needs. At the design team we work to turn traditional ‘clinical protocols’ into digital platforms through a user-centered designing methodology supported by specific processes such as: wireframes conceptualization, flows designing, workshops, focus groups, user tests to iterate the product, etc.
How important is the user experience in the eHealth environment?
In my opinion it’s extremely important. Usability in eHealth is constrained by many factors, such as the target diversity, which goes from a patient of any age, to healthcare professionals who may have very different profiles depending on their specialty.
In addition, bearing in mind that we’re dealing with people’s health, a complex or unclear process may result in a serious or dangerous misunderstanding, therefore you have to make things as accessible, easy and quick as possible. In the case of mental health diseases, for example, being able to report a crisis to your therapist from your cell phone without internet connection can make patients’ lives a lot easier, however, otherwise it could cause them even more frustration.
The complexity of the information we handle as well as the lack of time and the shortage of healthcare professionals are some other issues we have to deal with. On the other hand, the health sector has always been very traditional, analog and little standardized. Users are not quite used to the digital environment, so it is essential to work closely with them to get it right. Besides, there are the legal and data protection features you need to be aware of when designing any functionality or process.
Did you expect that Medtep would grow so much and so fast when you joined the company?
To be honest; yes, and I hope it keeps on growing more and more. In fact, It was one of the reasons why I decided to join the project. Being part of Medtep growth is a great learning experience both at professional and personal levels.
What do you think is the secret of Medtep success?
I think there are two, first and foremost: the team. It feels great to work with such professional workmates from whom I learn a lot every day, they are 100% involved in the project and truly believe in the product. On the other hand, as I said, the eHealth sector is growing at a very fast pace, there’s a lot to be done and technology is key in its growth.
How do you see Medtep in 5 years?
Well, I see the company as one of the leading causes of a paradigm shift, being part of most people’s life as an indispensable tool to make the relationship between healthcare professionals and patients more regular, direct and closer. Making life easier for patients & healthcare professionals and helping reduce costs to all involved in the processes.
Medtep UX Designer